← Learn

Our story

Three generations of antler

We were buying shed antler long before anyone was calling it a dog chew. Three generations later.. we are still doing it.

1970s
Schauflers started buying shed antler from shed hunters
2017
shows & markets started
2025
antler dog chew store opens in Crown Point
Three
generations working on it right now

Most pet brands start with a product and go looking for a supply chain. We started with the supply chain, about forty years before there was a product.

It starts with Don

Don Schaufler began buying and selling antler in the late 1970s. Not as a hobby — as a trade. Over the following decades he became one of the largest antler buyers in the United States, with some years averaging more than 250,000 pounds passing through his hands.

That is a number worth sitting with. Two hundred and fifty thousand pounds of naturally shed antler, in a single year, bought from collectors across the western states.

Then Tony Schaufler

Tony grew up in it. Today he still travels the western states and throughout the Rocky Mountains every year, buying thousands of pounds of fresh antler directly from the people who hike out and find it.

That direct relationship is the whole thing. We are not buying graded antler from a broker who bought it from someone else. Tony knows the collectors. He knows which ground produces good antler and which does not. And because he is buying at the source, we can be certain that what we cut is from this season's shed — which is the single biggest factor in how tough an antler is and how safely it wears down.

Then Jamie

In the spring of 2017, Jamie brought the family antler business to Northwest Indiana and started cutting it for dogs. That is the moment My Antler Dog Chews became a thing rather than an idea.

Since then she has served, educated and supplied shed antler to over 5,000 canines — at the shop in Crown Point, at farmers markets across the region, at trade shows, and through this website.

As a family business, we pride ourselves on our deep industry knowledge, sustainability practices, and most importantly providing healthy, natural treats for your pets.

You can read more about the three of us on meet the family.

Fifty years and counting

It did not start as a dog-chew company.

It started as an antler business. The dog chews came later, once we realized we already had the best raw material in the country sitting in our own shop.

Read the full story
Late 1970s
A truck and a trailer
Schaufler's starts buying shed antlers from shed hunters.
The years after
The same collectors
Relationships build up season after season. Some of the people we buy from today were selling to Don before the shop existed.
Spring 2017
Crown Point
Jamie started going to farmers markets. The idea is simple: cut the antler ourselves, sell it honestly, know the dogs by name.
Now
Still a family job
We still buy direct, still cut in-house, still introduce the best antler to dogs in our store and local markets.
A customer's dog choosing a chew at the market table

Visit us

Come in, bring the dog, let them pick.

Forty years of this business happened in person. The shop is still where we would rather meet you.

150 W Joliet St, Crown Point, IN 46307

(219) 384-1033 · [email protected]

Opening hours

Tuesday - Saturday 10am - 6pm Central
Sunday 10am - 4pm Central